After importing the vector logo from Illustrator into Cinema4D I used a combination of mograph effectors and field modifiers to art direct the movement I wanted in the scene.

I used a combination of mograph effectors in a linear field in order to change the scale, rotation, and position of the bicycle chain links. To add a color change I pumped the field position data into a vertex map and influenced the material based on its position using a secondary material in a material blender node.